On October 26, 2008,
in Social Media,
by Mike Fruchter
If you are going to start using social media, you should at least have an understanding of what it’s about. Social media is not about the tools, the tools are only a facilitator. Starting with the basics. Roll your sleeves up, get dirty and stake your claim: 1) Register your domain name, preferably a dot [...]
Mike Fruchter currently serves as Director of Digital Strategy for Pierson Grant Public Relations. Mike heads Pierson Grant's digital firm, High Impact Digital and, in both roles, provides leading edge counsel on developing integrated online strategies which incorporate blogging, search engines, community and social media platforms.
This is his personal blog and the thoughts and opinions expressed here are his and do not necessarily represent the views of his employer or its clients.