On January 5, 2010,
in Digital Marketing, Social Media,
by Mike Fruchter
The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals. The facilitators of the message, our tools, are the key components that make it all work. They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and [...]
On January 28, 2009,
in Digital Marketing, Social Media,
by Mike Fruchter
If you’re a corporation or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversation about your brand. A lot of companies are using dashboards just for this reason. A dashboard is basically your central hub for conversation discovery, aggregation, tracking and archiving. It’s [...]
Recent Comments