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How Restaurants Can Use Social Media

On August 24, 2009, in Social Media, by Mike Fruchter

Various trades and industries are using social media for marketing, creating brand awareness, reputation monitoring  and consumer engagement. The restaurant industry is no different. By definition restaurants are very social offline, but what about online?  This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a [...]

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Marketing On The Social Web: A Few Key Ingredients

On February 3, 2009, in Digital Marketing, Social Media, by Mike Fruchter

Marketing successfully on the social web, can be compared to cooking your favorite dish. If the ingredients are just not right, or are missing, you are left with a sub-par product. It’s imperative that you get the dish correct. Lack of a little salt and pepper can make or break a dish. The same can [...]

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Thoughts to Consider for Better Online Marketing

On December 15, 2008, in Digital Marketing, by Mike Fruchter

I recently gave a consultation to a potential client regarding their social media strategies. This company, who shall remain nameless, is already a large, respected, and dominate leader in their space. They have been online just short of a year, made many acquisitions, and they have an active userbase, and community that continues to grow. [...]

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