On August 28, 2008,
in Social Media,
by Mike Fruchter
In the world of social media, establishing, engaging, maintaining and growing your follower base is crucial for any type of success. We use a variety of social networking sites, tools, and platforms to establish and broadcast to our potential and existing follower base. Power in numbers often dictates and dominates the said outcomes. We work [...]
Mike Fruchter currently serves as Director of Digital Strategy for Pierson Grant Public Relations. Mike heads Pierson Grant's digital firm, High Impact Digital and, in both roles, provides leading edge counsel on developing integrated online strategies which incorporate blogging, search engines, community and social media platforms.
This is his personal blog and the thoughts and opinions expressed here are his and do not necessarily represent the views of his employer or its clients.