On July 21, 2009,
in Social Media,
by Mike Fruchter
——– It’s no surprise that in this digital age corporations are actively engaging their customer base through social media. I can list hundreds of companies who successfully quote on quote “get it“. I thought I would focus on one, Dairy Queen. — Dairy Queen, for those of you who are not familiar with the brand, is [...]
Mike Fruchter currently serves as Director of Digital Strategy for Pierson Grant Public Relations. Mike heads Pierson Grant's digital firm, High Impact Digital and, in both roles, provides leading edge counsel on developing integrated online strategies which incorporate blogging, search engines, community and social media platforms.
This is his personal blog and the thoughts and opinions expressed here are his and do not necessarily represent the views of his employer or its clients.