Dairy Queen, an iconic American brand that will be celebrating its 70th birthday this year, is no stranger to social media. Dairy Queen like most major corporations utilizes social media to connect with its global customer base. The man responsible for maintaining all of Dairy Queens digital assets, including social media, is Jamie Guse. Jamie [...]
In my last post, I hinted that Dairy Queen would be joining FriendFeed. Dairy Queen recognizes how to leverage social media, they also realize that it’s about going where your customers are and establishing a presence. Dairy Queen engages their customers and fans through their blog, their Facebook page, Twitter account and now finally on FriendFeed.
How [...]
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It’s no surprise that in this digital age corporations are actively engaging their customer base through social media. I can list hundreds of companies who successfully quote on quote “get it“. I thought I would focus on one, Dairy Queen.
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Dairy Queen, for those of you who are not familiar with the brand, is an ice cream [...]
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