On July 18, 2008,
in Social Media,
by Mike Fruchter
The criteria for staying active in social media can be defined and interpreted in many different ways. This leads me to the foundation first, contribution. The frequency at which we contribute, dictates the level of our activity and inactivity in social media.Measuring an individuals level of activeness can be based on the mechanisms we use [...]
Mike Fruchter currently serves as Director of Digital Strategy for Pierson Grant Public Relations. Mike heads Pierson Grant's digital firm, High Impact Digital and, in both roles, provides leading edge counsel on developing integrated online strategies which incorporate blogging, community and social media platforms.
"How Google Approaches Social Media As A Team Sport http://ff.im/-hspzd" — fruchter
This is his personal blog and the thoughts and opinions expressed here are his and do not necessarily represent the views of his employer or its clients.
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