Currently viewing the tag: "brand monitoring"
Various trades and industries are using social media for marketing, creating brand awareness, reputation monitoring and consumer engagement. The restaurant industry is no different. By definition restaurants are very social offline, but what about online? This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a [...]
If you’re a corporation or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversation about your brand. A lot of companies are using dashboards just for this reason. A dashboard is basically your central hub for conversation discovery, aggregation, tracking and archiving. It’s [...]
This post highlights 10 tools for discovery and managing url and brand chatter. If you’re doing business online or offline, these tools are essential. As the saying goes, “keeping your ear to the street.” 1) Google Blog/Web Search: Google web search should be your obvious first choice for listening. Web search will sometimes drown you [...]
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