On September 21, 2009,
in Digital Marketing, Social Media,
by Mike Fruchter
Internet marketing primarily consists of a few categories in various stages of consumer engagement. Search engine marketing, search engine optimization, affiliate marketing, banner/text ad marketing, email marketing and please use whatever buzz word you want for the sixth category, new media marketing/Web 2.0 marketing/, okay I’ll say it, social media marketing, and there’s probably another stage or two [...]
Mike Fruchter currently serves as Director of Digital Strategy for Pierson Grant Public Relations. Mike heads Pierson Grant's digital firm, High Impact Digital and, in both roles, provides leading edge counsel on developing integrated online strategies which incorporate blogging, search engines, community and social media platforms.
This is his personal blog and the thoughts and opinions expressed here are his and do not necessarily represent the views of his employer or its clients.