Apple

Mobile Marketing 2.0: Why Your Brand Needs to Be on Foursquare

On July 6, 2010, in Social Media, by Mike Fruchter

Social media has exploded over the past few years, it’s no secret what was once old is new again. Social media has and is becoming a marketing platform that brands can’t simply ignore anymore. Marketing today is about using multiple platforms to get your message out there, even more so, it’s about fishing where the [...]

Jailbreaking My iPhone: It’s All About The Customization…

On September 22, 2009, in Applications, by Mike Fruchter

It was just a little over three months ago when I bought the iPhone 3GS. I have spent plenty of time getting to know the phone, downloading applications, and testing the limitations of what this thing can and can’t do. I quickly found out that even the most basic features, such as customizing the home screen, icons, changing themes was [...]