Various trades and industries are using social media for marketing, creating brand awareness, reputation monitoring and consumer engagement. The restaurant industry is no different. By definition restaurants are very social offline, but what about online? This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a [...]
I recently gave a consultation to a potential client regarding their social media strategies. This company, who shall remain nameless, is already a large, respected, and dominate leader in their space. They have been online just short of a year, made many acquisitions, and they have an active userbase, and community that continues to grow. [...]
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