Today’s guest post is written by Kyle Simpson. Kyle writes for Medical Coding Certification where you can find more information about a career and training in the medical field. If you think that a call center somewhere in India and an email address are the only ways to provide customer service for your business, you [...]
Dairy Queen, an iconic American brand that will be celebrating its 70th birthday this year, is no stranger to social media. Dairy Queen like most major corporations utilizes social media to connect with its global customer base. The man responsible for maintaining all of Dairy Queens digital assets, including social media, is Jamie Guse. Jamie [...]
The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals. The facilitators of the message, our tools, are the key components that make it all work. They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and [...]
Internet marketing primarily consists of a few categories in various stages of consumer engagement. Search engine marketing, search engine optimization, affiliate marketing, banner/text ad marketing, email marketing and please use whatever buzz word you want for the sixth category, new media marketing/Web 2.0 marketing/, okay I’ll say it, social media marketing, and there’s probably another stage or two [...]
Catalogs.com, the premium domain, and leading Internet source for mail-order and online catalogs has been successfully operating for more than a decade. Having learned quite a few things along the way, they realized early on through trial and error that optimizing for search is a crucial and key element for organic traffic generation. – I sat [...]
It’s the year 2009 and maybe you are a late comer to the Internet. You have an existing business but you have finally been persuaded to start an Internet marketing initiative. You might be a local small business or you might be a national brand, whatever the case may be you know, you need to [...]
————————————- If you have ever seen the movie Glengarry Glen Ross, you will know it’s about sales. The movie was filmed and takes place in 1992, in Sheepshead Bay, Brooklyn NY, the place I was born and raised. The movie depicts four struggling salesmen and how they became desperate when the corporate office sends a representative, [...]
Marketing successfully on the social web, can be compared to cooking your favorite dish. If the ingredients are just not right, or are missing, you are left with a sub-par product. It’s imperative that you get the dish correct. Lack of a little salt and pepper can make or break a dish. The same can [...]
If you’re a corporation or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversation about your brand. A lot of companies are using dashboards just for this reason. A dashboard is basically your central hub for conversation discovery, aggregation, tracking and archiving. It’s [...]
————————- Valeria Maltoni, from the conversationagent.com, recently asked me to participate in adding some thoughts for marketing in the social web for 2009. Along with me, there are 11 other brilliant thinkers who contributed to the project. It’s truly a great collaboration of some of the sharpest marketing professionals, who are involved with social media. [...]
Adam Singer, from thefuturebuzz.com recently wrote a brilliant post that touched upon 5 reasons why you should learn about social media. He also tagged me for my thoughts on the subject, so in good spirit, I thought I would do a post on 5 reasons why businesses should learn and use social media for marketing. [...]
I recently gave a consultation to a potential client regarding their social media strategies. This company, who shall remain nameless, is already a large, respected, and dominate leader in their space. They have been online just short of a year, made many acquisitions, and they have an active userbase, and community that continues to grow. [...]
This post outlines some of the best and worst practices in social media marketing. Most of these are common sense, but they are key components for an effective social media marketing strategy. Best Practices: Consistency: This should be applied to every area of your involvement in social media. All of your online profiles should share [...]
Mitch Joel from Six Pixels of Separation, started a project for anyone to participate in, to write about one of your best practices in Social Media Marketing. Here are my thoughts on two practices: Consistency: I would like to echo Mitch’s best practice, consistency. Staying consistent is necessary for maintaining your brand’s online presence. Your [...]
I am always on the search for the latest and greatest social media applications. I am often too quick to sign up for a service based solely on hype. Perhaps most of us technophiles are an easy sell. Mention the word “beta” and you have a new instant subscriber, no questions asked. Whether or not [...]
This is his personal blog and the thoughts and opinions expressed here are his and do not necessarily represent the views of his employer or its clients.