If you live in Europe, you have surely heard of or already use Spotify, the on demand streaming music service. Spotify, a company formed and based in Sweden has taken Europe by storm, and will definitely do the same thing once it comes to the United States. With $250 million to date in venture capital funding, this company [...]
Various trades and industries are using social media for marketing, creating brand awareness, reputation monitoring and consumer engagement. The restaurant industry is no different. By definition restaurants are very social offline, but what about online? This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a [...]
In my last post, I hinted that Dairy Queen would be joining FriendFeed. Dairy Queen recognizes how to leverage social media, they also realize that it’s about going where your customers are and establishing a presence. Dairy Queen engages their customers and fans through their blog, their Facebook page, Twitter account and now finally on FriendFeed.
How [...]
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It’s no surprise that in this digital age corporations are actively engaging their customer base through social media. I can list hundreds of companies who successfully quote on quote “get it“. I thought I would focus on one, Dairy Queen.
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Dairy Queen, for those of you who are not familiar with the brand, is an ice cream [...]
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My mobile device for the past two years was an HTC Kaiser running on Windows Mobile. When I purchased that smartphone back in late 2007, the first generation iPhone had been on the market for just a few months. Having heard the horror stories about the first generation iPhones running on the edge network, coupled [...]
Catalogs.com, the premium domain, and leading Internet source for mail-order and online catalogs has been successfully operating for more than a decade. Having learned quite a few things along the way, they realized early on through trial and error that optimizing for search is a crucial and key element for organic traffic generation.
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I sat down for [...]
It’s the year 2009 and maybe you are a late comer to the Internet. You have an existing business but you have finally been persuaded to start an Internet marketing initiative. You might be a local small business or you might be a national brand, whatever the case may be you know, you need to [...]
It seems that for many, this thing or shall I say buzzword we call social media has become strictly a numbers game. He who has the most followers wins. We are seeing this time and time again, on Twitter, Facebook and so forth. It’s at a point where it’s out of control, I feel. The [...]
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If you have ever seen the movie Glengarry Glen Ross, you will know it’s about sales. The movie was filmed and takes place in 1992, in Sheepshead Bay, Brooklyn NY, the place I was born and raised. The movie depicts four struggling salesmen and how they became desperate when the corporate office sends a representative, [...]
Marketing successfully on the social web, can be compared to cooking your favorite dish. If the ingredients are just not right, or are missing, you are left with a sub-par product. It’s imperative that you get the dish correct. Lack of a little salt and pepper can make or break a dish. The same can [...]
If you’re a corporation or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversation about your brand. A lot of companies are using dashboards just for this reason. A dashboard is basically your central hub for conversation discovery, aggregation, tracking and archiving. It’s [...]
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Valeria Maltoni, from the conversationagent.com, recently asked me to participate in adding some thoughts for marketing in the social web for 2009. Along with me, there are 11 other brilliant thinkers who contributed to the project. It’s truly a great collaboration of some of the sharpest marketing professionals, who are involved with social media. Everyone [...]
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