The “Buzz” about Google Buzz is in full swing. Google Buzz is Google’s attempt at social networking and they are definitely making a statement, who it’s directed at is anyone’s guess, Facebook, Twitter, Microsoft? Google is no stranger at trying to gain social networking market share, the past tells the story, Dodgeball, Jaiku, Orkut all failed horribly. [...]
Dairy Queen, an iconic American brand that will be celebrating its 70th birthday this year, is no stranger to social media. Dairy Queen like most major corporations utilizes social media to connect with its global customer base. The man responsible for maintaining all of Dairy Queens digital assets, including social media, is Jamie Guse. Jamie [...]
The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals. The facilitators of the message, our tools, are the key components that make it all work. They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and [...]
It’s been a very exciting week for me, as it has been with the select few of you who were lucky enough to snag one of the 100,000 invites for Google Wave. Being an early adopter, I have been ecstatic trying to get my hands on the next new shiny object. The hype that has [...]
It was just a little over three months ago when I bought the iPhone 3GS. I have spent plenty of time getting to know the phone, downloading applications, and testing the limitations of what this thing can and can’t do. I quickly found out that even the most basic features, such as customizing the home screen, icons, changing themes was [...]
Internet marketing primarily consists of a few categories in various stages of consumer engagement. Search engine marketing, search engine optimization, affiliate marketing, banner/text ad marketing, email marketing and please use whatever buzz word you want for the sixth category, new media marketing/Web 2.0 marketing/, okay I’ll say it, social media marketing, and there’s probably another stage or two [...]
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