A noted blogger, Mike has been featured on such popular sites as Mashable.com, Louisgray.com and the front page of Delicious.com. He began his career in 1997, when he established a complete solution provider internet marketing company in Brooklyn, NY. After moving to Florida, Mike gained valuable media experience as an account supervisor for a TV production company specializing in product placement across a multitude of national cable TV shows. Possessing a thorough understanding of technology, he was responsible for managing a wide range of IT issues such as Web server provisioning, software and hardware for NTT Communications, a Fortune Global 500 telecommunications company. As marketing manager for Inventory Marketing Corp, Mike developed and created operational online marketing plans and worked in the emerging field of data mining for lead generation using social networks.
Mike is a talented marketing professional with more than a decade of experience in online marketing, Mike specializes in blogging, e-commerce, SEO/SEM, campaigns and development, Web site optimization, online advertising, social networks and word of mouth marketing.
Mike Fruchter currently serves as Director of Digital Strategy for Pierson Grant Public Relations. Mike heads Pierson Grant’s digital firm, High Impact Digital and, in both roles, provides leading edge counsel on developing integrated online strategies which incorporate blogging, community and social media platforms.
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