http://www.michaelfruchter.com/blog/2010/07/five-ways-to-improve-customer-service-through-social-networking/ PR Digital Strategist Fri, 10 Sep 2010 16:15:41 +0000 hourly 1 http://wordpress.org/?v=3.0.3 http://www.michaelfruchter.com/blog/2010/07/five-ways-to-improve-customer-service-through-social-networking/comment-page-1/#comment-32694 Paul Roberts Mon, 12 Jul 2010 16:26:25 +0000 http://www.michaelfruchter.com/blog/?p=3404#comment-32694 Great post Mike! Very succinctly captured the benefits of using social media to improve customer service. As you note, social media provides new channels of interaction between customers/companies, but furthermore it enables more proactive service, customer self-service and enhanced community building. It can be hugely powerful when embraced, but very damaging if ignored or neglected. We have a few a few interesting videos and articles on this very subject that may be of interest to those looking to improve customer service through social media: http://bit.ly/aS9nEh Great post Mike! Very succinctly captured the benefits of using social media to improve customer service. As you note, social media provides new channels of interaction between customers/companies, but furthermore it enables more proactive service, customer self-service and enhanced community building. It can be hugely powerful when embraced, but very damaging if ignored or neglected. We have a few a few interesting videos and articles on this very subject that may be of interest to those looking to improve customer service through social media: http://bit.ly/aS9nEh

]]> http://www.michaelfruchter.com/blog/2010/07/five-ways-to-improve-customer-service-through-social-networking/comment-page-1/#comment-32681 Thomas Rathner Mon, 12 Jul 2010 13:34:12 +0000 http://www.michaelfruchter.com/blog/?p=3404#comment-32681 This is a great post. Companies need to embrace and harness the social web to engage with their customers. As the writer said, because if you don't your competition will and already is doing. This is a great post. Companies need to embrace and harness the social web to engage with their customers. As the writer said, because if you don’t your competition will and already is doing.

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