Dairy Queen is Now Officially on FriendFeed. Ice Cream Time!

‘07 DQ Logos Alt

In my last post,  I hinted that Dairy Queen would be joining FriendFeed. Dairy Queen recognizes how to leverage social media, they also realize that it’s about going where your customers are and establishing a presence. Dairy Queen engages their customers and fans through their blog, their Facebook page, Twitter account and now finally on FriendFeed.

How will Dairy Queen be using FriendFeed?

Dairy Queen currently uses FriendFeed for brand monitoring, something every brand already should be doing. The offical Dairy Queen room will be used to aggregate Dairy Queens blog posts, tweets, pictures and videos. Dairy Queen encourages conversations about anything and everything DQ related. Jamie Guse, Dairy Queen’s Web Site Manager will be involved with monitoring the room and answering any DQ related questions.  Dairy Queen is truly excited to be joining and particpating with the FriendFeed community. To celebrate this and the long, hot days of summer, Dairy Queen is giving away free ice cream to the FriendFeed community throughout the month of August.

DairyQueen is giving  away 100 $5.00 gift cards to the FriendFeed community. Free ice cream! It just doesn’t get better than that.

Here’s the scoop:

Week one starting August 3 to August 10:

1) Subscribe to the Dairy Queen FriendFeed room.

2) Follow Dairy Queen on Twitter.

3) Make a post in the Dairy Queen FriendFeed room, 100 words or less on why you deserve free ice cream. The top 25 most compelling posts will win a $5.00 gift card redeemable at any Dairy Queen location.

Week two starting August 11 to August 17:

1) Subscribe to the Dairy Queen FriendFeed room.

2) Follow Dairy Queen on Twitter.

3) Help Dairy Queen by raising awareness about Miracle Treat Day. Tweet the following message starting August 10: ” Support Children’s Miracle Network on Aug 13th by stopping by a local Dairy Queen and buying a blizzard http://bit.ly/1cGPL0 #DQFF “

4) The top 25 people with the most re-tweets will win a $5.00 gift card redeemable at any Dairy Queen location.

Week three starting August 18 to August 24:

1) Subscribe to the Dairy Queen FriendFeed room.

2) Follow Dairy Queen on Twitter.

3) Take a picture of yourself or with others at a local Dairy Queen and post it to the Dairy Queen FriendFeed room.

4) The first 25 pictures  posted will win a $5.00 gift card redeemable at any Dairy Queen location.

Week four starting August 25 to August 31:

1) Subscribe to the Dairy Queen FriendFeed room.

2) Follow Dairy Queen on Twitter.

3) To be announced on FriendFeed.


Please note:

Winners will be selected at the end of each week. Gift cards will be mailed the first week of September. Winners will be announced on the Dairy Queen blog and the Dairy Queen FriendFeed room. Winners will be contacted via direct message on FriendFeed. Please make sure you are following DairyQueen and myself on FriendFeed. If you are not following DairyQueen or myself, we have no way of contacting you for your mailing address.


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  • http://twitter.com/joedawson Joe Dawson

    I really like this approach, brand monitoring through Friendfeed makes sense. I'm sure that there will be many brands watching this with interest!

  • http://joedawsons.com Joe Dawson

    I really like this approach, brand monitoring through Friendfeed makes sense. I’m sure that there will be many brands watching this with interest!

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