If you live in Europe, you have surely heard of or already use Spotify, the on demand streaming music service. Spotify, a company formed and based in Sweden has taken Europe by storm, and will definitely do the same thing once it comes to the United States. With $250 million to date in venture capital funding, this company [...]
Various trades and industries are using social media for marketing, creating brand awareness, reputation monitoring and consumer engagement. The restaurant industry is no different. By definition restaurants are very social offline, but what about online? This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a [...]
In my last post, I hinted that Dairy Queen would be joining FriendFeed. Dairy Queen recognizes how to leverage social media, they also realize that it’s about going where your customers are and establishing a presence. Dairy Queen engages their customers and fans through their blog, their Facebook page, Twitter account and now finally on FriendFeed.
How [...]
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