Comments on: Social Media Case Study: Dairy Queen http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/ PR Digital Strategist Fri, 10 Sep 2010 16:15:41 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: B2b Social Media Case Studies | Top Social Media Optimization http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/comment-page-1/#comment-31563 B2b Social Media Case Studies | Top Social Media Optimization Sun, 04 Jul 2010 17:36:05 +0000 http://michaelfruchter.com/blog/?p=2128#comment-31563 [...] Social Media Case Studies "B2b Social Media Case Studies" image from: http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/ "B2b Social Media Case Studies" on Twittergreat case studies RT @robindvorak: Good B2B social media [...] [...] Social Media Case Studies "B2b Social Media Case Studies" image from: http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/ "B2b Social Media Case Studies" on Twittergreat case studies RT @robindvorak: Good B2B social media [...]

]]> By: Social Media, a tactic for branding and participation | Rhuey46 http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/comment-page-1/#comment-26793 Social Media, a tactic for branding and participation | Rhuey46 Thu, 03 Jun 2010 10:24:49 +0000 http://michaelfruchter.com/blog/?p=2128#comment-26793 [...] http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/ [...] [...] http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/ [...]

]]> By: Part 4 | Four Is Here | Jason Hobbs, LLC http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/comment-page-1/#comment-25479 Part 4 | Four Is Here | Jason Hobbs, LLC Tue, 25 May 2010 11:17:48 +0000 http://michaelfruchter.com/blog/?p=2128#comment-25479 [...] it is key to a successful marketing campaign or IBP process. The initial article takes a look at Dairy Queen and how they are using Social Media Marketingto enhance the current position for the brand. The second one covers five good reasons for using [...] [...] it is key to a successful marketing campaign or IBP process. The initial article takes a look at Dairy Queen and how they are using Social Media Marketingto enhance the current position for the brand. The second one covers five good reasons for using [...]

]]> By: How to Sell Social Media to Your Boss - Elite Web Marketing http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/comment-page-1/#comment-25355 How to Sell Social Media to Your Boss - Elite Web Marketing Mon, 24 May 2010 16:55:23 +0000 http://michaelfruchter.com/blog/?p=2128#comment-25355 [...] first thing you should do is outline a number of relevant case studies. There are so many success stories online, that you’re bound to find one that can relate to your [...] [...] first thing you should do is outline a number of relevant case studies. There are so many success stories online, that you’re bound to find one that can relate to your [...]

]]> By: Interview With Jamie Guse of American Dairy Queen Corporation | Social Media Marketing Strategies http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/comment-page-1/#comment-10207 Interview With Jamie Guse of American Dairy Queen Corporation | Social Media Marketing Strategies Fri, 29 Jan 2010 17:46:29 +0000 http://michaelfruchter.com/blog/?p=2128#comment-10207 [...] Queen, an iconic American brand that will be celebrating its 70th birthday this year, is no stranger to social media. Dairy Queen like most major corporations utilizes social media to connect with its global customer [...] [...] Queen, an iconic American brand that will be celebrating its 70th birthday this year, is no stranger to social media. Dairy Queen like most major corporations utilizes social media to connect with its global customer [...]

]]> By: Social Media & Marketing Quickstart http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/comment-page-1/#comment-8337 Social Media & Marketing Quickstart Sun, 13 Dec 2009 02:45:12 +0000 http://michaelfruchter.com/blog/?p=2128#comment-8337 [...] it is key to a successful marketing campaign or IBP process. The initial article takes a look at Dairy Queen and how they are using Social Media Marketing to enhance the current position for the brand. The second one covers five good reasons for using [...] [...] it is key to a successful marketing campaign or IBP process. The initial article takes a look at Dairy Queen and how they are using Social Media Marketing to enhance the current position for the brand. The second one covers five good reasons for using [...]

]]> By: Social Media & Marketing Quickstart | Jason Hobbs, LLC http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/comment-page-1/#comment-8323 Social Media & Marketing Quickstart | Jason Hobbs, LLC Sat, 12 Dec 2009 20:27:06 +0000 http://michaelfruchter.com/blog/?p=2128#comment-8323 [...] it is key to a successful marketing campaign or IBP process. The initial article takes a look at Dairy Queen and how they are using Social Media Marketing to enhance the current position for the brand. The second one covers five good reasons for using [...] [...] it is key to a successful marketing campaign or IBP process. The initial article takes a look at Dairy Queen and how they are using Social Media Marketing to enhance the current position for the brand. The second one covers five good reasons for using [...]

]]> By: Using Social Networking in Your Business. Case Study: Dairy Queen | CloudAve http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/comment-page-1/#comment-1665 Using Social Networking in Your Business. Case Study: Dairy Queen | CloudAve Tue, 22 Sep 2009 09:43:00 +0000 http://michaelfruchter.com/blog/?p=2128#comment-1665 [...] One of my friends Michael Fruchter is a social networking guru who has worked on the recent Dairy Queen social networking campaign. This is one case study in using social media that is well worth following and keeping track of. Dairy Queen, for those of you who are not familiar with the brand, is an ice cream company at heart. They have been around since 1940, and have established themselves as the leader in the soft serve and fast food restaurant industry. Fast forward 70 years, 5,600 + domestic store locations, and internationally are in more than 20 countries, the brand is a well recognized icon all over the globe. Dairy Queen by nature is a very social brand. Like many other major corporations they rely on and still use traditional media for advertising. In 2008 that all changed. They embarked in the world of social media and never looked back, thanks to my predecessor, Adam Singer, former Director of Digital Strategy at Pierson Grant PR, where I currently work. Source: Michael Fruchter [...] [...] One of my friends Michael Fruchter is a social networking guru who has worked on the recent Dairy Queen social networking campaign. This is one case study in using social media that is well worth following and keeping track of. Dairy Queen, for those of you who are not familiar with the brand, is an ice cream company at heart. They have been around since 1940, and have established themselves as the leader in the soft serve and fast food restaurant industry. Fast forward 70 years, 5,600 + domestic store locations, and internationally are in more than 20 countries, the brand is a well recognized icon all over the globe. Dairy Queen by nature is a very social brand. Like many other major corporations they rely on and still use traditional media for advertising. In 2008 that all changed. They embarked in the world of social media and never looked back, thanks to my predecessor, Adam Singer, former Director of Digital Strategy at Pierson Grant PR, where I currently work. Source: Michael Fruchter [...]

]]> By: Social Media Marketing» Blog Archive » Case Study2 – Dairy Queen http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/comment-page-1/#comment-1184 Social Media Marketing» Blog Archive » Case Study2 – Dairy Queen Tue, 18 Aug 2009 06:17:04 +0000 http://michaelfruchter.com/blog/?p=2128#comment-1184 [...] Special Thanks to Mike Fruchter Bookmark and Share This PostClose Bookmark and Share This Page Save to Browser Favorites / [...] [...] Special Thanks to Mike Fruchter Bookmark and Share This PostClose Bookmark and Share This Page Save to Browser Favorites / [...]

]]> By: mfruchter http://www.michaelfruchter.com/blog/2009/07/social-media-case-study-dairy-queen/comment-page-1/#comment-1181 mfruchter Sun, 26 Jul 2009 20:54:27 +0000 http://michaelfruchter.com/blog/?p=2128#comment-1181 Stephen,<br><br>It goes with the territory unfortunately. For the most part the majority of the content abut DQ has been positive. The great thing about authentic negative chatter is it gives DQ a public forum to respond if necessary. You got to take the good with the bad and balance it. Stephen,

It goes with the territory unfortunately. For the most part the majority of the content abut DQ has been positive. The great thing about authentic negative chatter is it gives DQ a public forum to respond if necessary. You got to take the good with the bad and balance it.

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