ABC: Always Be Closing

On February 23, 2009, in Digital Marketing, by Mike Fruchter

————————————- If you have ever seen the movie Glengarry Glen Ross, you will know it’s about sales. The movie was filmed and takes place in 1992, in Sheepshead Bay, Brooklyn NY, the place I was born and raised. The movie depicts four struggling salesmen and how they became desperate when the corporate office sends a representative, [...]

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Getting Started In Social Media

On February 9, 2009, in Social Media, by Mike Fruchter

This is a quick slideshow with some pointers and guidelines for getting started in social media. It’s a trimmed down Google presentation of a post I wrote last month titled, 40 key elements to getting started in social media. I will be focusing a lot more on slideshow presentations, this is my first one, so [...]

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Marketing On The Social Web: A Few Key Ingredients

On February 3, 2009, in Digital Marketing, Social Media, by Mike Fruchter

Marketing successfully on the social web, can be compared to cooking your favorite dish. If the ingredients are just not right, or are missing, you are left with a sub-par product. It’s imperative that you get the dish correct. Lack of a little salt and pepper can make or break a dish. The same can [...]

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