Download The Free eBook: Marketing In 2009

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Valeria Maltoni, from the conversationagent.com, recently asked me to participate in adding some thoughts for marketing in the social web for 2009. Along with me, there are 11 other brilliant thinkers who contributed to the project. It’s truly a great collaboration of some of the sharpest marketing professionals, who are involved with social media. Everyone involved added a unique perspective and guidance on where they thought the direction of social marketing is heading in for 2009.

More than predictions, which is hard to do, the group focused on direction. This eBook is the result of our collective energy and execution experience. For a bite-size preview, head over to the conversationagent.com and read the post or download it here.

The full list of contributors are:

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Valeria Maltoni says:

January 17, 2009 at 2:06 pm

Thank you for participating, Mike. There will be a time when people will stop talking about new media or social media. I like to be a trend setter, that's why I titled the book simply marketing in 2009. There is no question that digital and social and new are all connected.

January 17, 2009 at 9:06 pm

bruce christensen says:

January 30, 2009 at 9:34 am

This ebook has been very enlightening.
I believe that your comments on the Five C's helped me to clarify my understanding of social experiences better than other thought pieces I have reviewed.
I study traditional party activity, and your five C's demonstrate my vision that parties become stronger social experiences when a unifying activity is introduced. Conversation, community, commenting, collaboration and contribution all come together when a host gathers the guest together for a party game or activity. I would be interested in hearing your thoughts on this phenomenon.

allan_tyler says:

January 31, 2009 at 5:00 am

It is not less than a craze for me to dive in social marketing sea in 2009 because I couldn't focus on that in 2008. Perhaps we learn from our previous mistakes. I have downloaded this book and in 2009, I am going to do such stuff from core of my heart.

mfruchter says:

January 31, 2009 at 10:51 am

Bruce,

Thanks for the comments. It's much appreciated. I'm glad you enjoyed my insights on the eBook. Social media is exactly that, a party. It's a great comparison to a real life party, because the same rules apply, only in a visible human form as opposed to a keyboard. Social media by definition is a two-way form of communication. That's what a lot of companies are failing to realize. They fail to implement the social part. When the five C's come together it drives and defines a successful party/marketing campaign. When one of the elements are missing the results are subpar. Feel free to drop me an email if you like, mikefruchter@gmail.com. I would love to continue this further. Have a great weekend.

Mike

January 31, 2009 at 10:56 am

Allan,

Thanks for stopping by. Take your time but don't wait to long. It's crucial we learn from our mistakes. As long as we are willing to accept failure and learn from it, we can progress stronger and further ahead. It's only natural and that's a good thing. I hope you gain some valuable insight from the eBook. If you need any additional pointers, please feel free to contact me anytime AT mikefruchter@gmail.com

The Five C’s of a White Elephant Party 2.0 « Party2.0 says:

January 31, 2009 at 1:20 pm

[...] blogger Mike Fruchter collaborated with several other social media pundits to write Social Marketing in 2009, Valerian Maltoni’s new eBook. I particularly liked Mike’s five C’s discussion. He suggests [...]

Knee Pain says:

February 2, 2009 at 8:13 am

This is an interesting perspective on the 'New Marketing' directions for 2009.

February 2, 2009 at 9:45 am

Thanks for the support because I have an email in my account as well. I always love supports and help.

Total Transformation says:

February 11, 2009 at 10:22 am

The barrier to social marketing in the enterprise will probably be lessen due to the fact that more companies are looking for low cost ways to collaborate then ever, both internally and with customers. I particularly like the way Francois puts it that it'll not just be marketing 2.0. It'll be about CMO, customer support, etc…Great book!

zyapa says:

February 23, 2009 at 2:20 pm

Internet is full of ebooks and I have countless on mys system but they are not attracting anymore. I think internet is undergo a bigger change which is really going to be bigger. We need changes and we can't survive without these new ideas and thoughts. Thanks for sharing the book.