10 tools for listening in social media.

On September 28, 2008, in Applications, Social Media, by Mike Fruchter

This post highlights 10 tools for discovery and managing url and brand chatter. If you’re doing business online or offline, these tools are essential. As the saying goes, “keeping your ear to the street.”
1) Google Blog/Web Search:

Google web search should be your obvious first choice for listening. Web search will sometimes drown you in thousands [...]

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20 people you should follow on FriendFeed

On September 24, 2008, in Social Media, by Mike Fruchter

In July I wrote a blog post titled 10 people you should follow on Friendfeed. The list detailed the top 10 people I find the most interesting, according to Friendfeed’s statistics. This time around I’m highlighting 20 more people that I find interesting, and I think that you will too. The post in [...]

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My A,B,C's of FriendFeed

On September 20, 2008, in Social Media, by Mike Fruchter

Now that I have my established lists, the task of organizing begins. With several hundred subscriptions, the keyword is bulk management. FriendFeed allows you to bulk add friends to a desired list. However, it does not allow you to bulk remove friends off your primary home feed. This task is taking a considerable amount of [...]

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Best Practices in Social Media Marketing

On September 17, 2008, in Digital Marketing, by Mike Fruchter

Mitch Joel from Six Pixels of Separation, started a project for anyone to participate in, to write about one of your best practices in Social Media Marketing.
Here are my thoughts on two practices:
Consistency:
I would like to echo Mitch’s best practice, consistency. Staying consistent is necessary for maintaining your brand’s online presence. Your brand, whether it [...]

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Owning my name in Google

On September 14, 2008, in Social Media, by Mike Fruchter

Lately, I have been reading quite a few posts on the importance of owning your name in search. For whatever the reason may be, personal or financial, getting your name out there on the web is the most important factor that decides if you will sink or swim. The first thing you must realize on [...]

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What does your digital fingerprint say about you?

On September 10, 2008, in Social Media, by Mike Fruchter

I was thinking about all the data we lifestream. What does this data say about us?  How valuable is this data in the right corporation’s hands?  Bookmarks are very telling of a individuals mindset, habits, and interests. The same interpretations can be made about the data we lifestream.  A person’s digital fingerprint is a potential [...]

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The different factors of forming relationships offline

On September 7, 2008, in Social Media, by Mike Fruchter

Kyle Lacy recently wrote a posting asking, when does a subscription turn into a relationship?
While I don’t think there is a simple answer for this question, relationships offline should be formed and encouraged. People that I follow through online social media, I follow because our interests are pretty much similar. There are at least several [...]

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Toluu+Tags = A match made in heaven

On September 3, 2008, in Applications, by Mike Fruchter

Today, Toluu launched the long awaited feature that its members have been patiently waiting for. The new feature is the ability to label and discover new feeds using tags. Just as you would use Diigo for labeling, sorting and discovery of new bookmarks, you can now do the same with your rss feeds on Toluu.

Clicking [...]

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Sweetcron is looking like Sweetcrap

On September 3, 2008, in Applications, by Mike Fruchter

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Sweetcron is the latest new shiny toy in self-hosted lifestreaming. Sweetcrons main selling point is the ability to store your lifestreaming data on your own server,and on your own domain. There was much awaited anticipation of this application. It has garnered lots of publicity for the past few months. I finally installed Sweetcron and took [...]

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