Today’s guest post is written by Kyle Simpson. Kyle writes for Medical Coding Certification where you can find more information about a career and training in the medical field. If you think that a call center somewhere in India and an email address are the only ways to provide customer service for your business, you [...]
Social media marketing might be something your company is just getting started with. You have established that the fish, your customers are using it. They are using it for sharing information, keeping tabs with friends and family, and most importantly using it for making important research and purchasing decisions. You should have a set of [...]
Social media has exploded over the past few years, it’s no secret what was once old is new again. Social media has and is becoming a marketing platform that brands can’t simply ignore anymore. Marketing today is about using multiple platforms to get your message out there, even more so, it’s about fishing where the [...]
The “Buzz” about Google Buzz is in full swing. Google Buzz is Google’s attempt at social networking and they are definitely making a statement, who it’s directed at is anyone’s guess, Facebook, Twitter, Microsoft? Google is no stranger at trying to gain social networking market share, the past tells the story, Dodgeball, Jaiku, Orkut all failed horribly. [...]
Dairy Queen, an iconic American brand that will be celebrating its 70th birthday this year, is no stranger to social media. Dairy Queen like most major corporations utilizes social media to connect with its global customer base. The man responsible for maintaining all of Dairy Queens digital assets, including social media, is Jamie Guse. Jamie [...]
The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals. The facilitators of the message, our tools, are the key components that make it all work. They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and [...]
It’s been a very exciting week for me, as it has been with the select few of you who were lucky enough to snag one of the 100,000 invites for Google Wave. Being an early adopter, I have been ecstatic trying to get my hands on the next new shiny object. The hype that has [...]
It was just a little over three months ago when I bought the iPhone 3GS. I have spent plenty of time getting to know the phone, downloading applications, and testing the limitations of what this thing can and can’t do. I quickly found out that even the most basic features, such as customizing the home screen, icons, changing themes was [...]
Internet marketing primarily consists of a few categories in various stages of consumer engagement. Search engine marketing, search engine optimization, affiliate marketing, banner/text ad marketing, email marketing and please use whatever buzz word you want for the sixth category, new media marketing/Web 2.0 marketing/, okay I’ll say it, social media marketing, and there’s probably another stage or two [...]
If you live in Europe, you have surely heard of or already use Spotify, the on demand streaming music service. Spotify, a company formed and based in Sweden has taken Europe by storm, and will definitely do the same thing once it comes to the United States. With $250 million to date in venture capital funding, this company [...]
Various trades and industries are using social media for marketing, creating brand awareness, reputation monitoring and consumer engagement. The restaurant industry is no different. By definition restaurants are very social offline, but what about online? This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a [...]
In my last post, I hinted that Dairy Queen would be joining FriendFeed. Dairy Queen recognizes how to leverage social media, they also realize that it’s about going where your customers are and establishing a presence. Dairy Queen engages their customers and fans through their blog, their Facebook page, Twitter account and now finally on FriendFeed. [...]
——– It’s no surprise that in this digital age corporations are actively engaging their customer base through social media. I can list hundreds of companies who successfully quote on quote “get it“. I thought I would focus on one, Dairy Queen. — Dairy Queen, for those of you who are not familiar with the brand, is [...]
—————- My mobile device for the past two years was an HTC Kaiser running on Windows Mobile. When I purchased that smartphone back in late 2007, the first generation iPhone had been on the market for just a few months. Having heard the horror stories about the first generation iPhones running on the edge network, [...]
Catalogs.com, the premium domain, and leading Internet source for mail-order and online catalogs has been successfully operating for more than a decade. Having learned quite a few things along the way, they realized early on through trial and error that optimizing for search is a crucial and key element for organic traffic generation. – I sat [...]
It’s the year 2009 and maybe you are a late comer to the Internet. You have an existing business but you have finally been persuaded to start an Internet marketing initiative. You might be a local small business or you might be a national brand, whatever the case may be you know, you need to [...]
Think of outposts as a sort of toll booth. This is the analogy I’m making here. It’s pretty much the same in real life. On the Internet there are many toll booths for many destinations. You need to own and operate that toll booth, instead of your competitors. Head over to Louisgray.com to read part [...]
It seems that for many, this thing or shall I say buzzword we call social media has become strictly a numbers game. He who has the most followers wins. We are seeing this time and time again, on Twitter, Facebook and so forth. It’s at a point where it’s out of control, I feel. The [...]
————————————- If you have ever seen the movie Glengarry Glen Ross, you will know it’s about sales. The movie was filmed and takes place in 1992, in Sheepshead Bay, Brooklyn NY, the place I was born and raised. The movie depicts four struggling salesmen and how they became desperate when the corporate office sends a representative, [...]
This is a quick slideshow with some pointers and guidelines for getting started in social media. It’s a trimmed down Google presentation of a post I wrote last month titled, 40 key elements to getting started in social media. I will be focusing a lot more on slideshow presentations, this is my first one, so [...]
This is his personal blog and the thoughts and opinions expressed here are his and do not necessarily represent the views of his employer or its clients.