Today’s guest post is written by Kyle Simpson. Kyle writes for Medical Coding Certification where you can find more information about a career and training in the medical field. If you think that a call center somewhere in India and an email address are the only ways to provide customer service for your business, you [...]
Social media marketing might be something your company is just getting started with. You have established that the fish, your customers are using it. They are using it for sharing information, keeping tabs with friends and family, and most importantly using it for making important research and purchasing decisions. You should have a set of [...]
Dairy Queen, an iconic American brand that will be celebrating its 70th birthday this year, is no stranger to social media. Dairy Queen like most major corporations utilizes social media to connect with its global customer base. The man responsible for maintaining all of Dairy Queens digital assets, including social media, is Jamie Guse. Jamie [...]
The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals. The facilitators of the message, our tools, are the key components that make it all work. They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and [...]
It’s been a very exciting week for me, as it has been with the select few of you who were lucky enough to snag one of the 100,000 invites for Google Wave. Being an early adopter, I have been ecstatic trying to get my hands on the next new shiny object. The hype that has [...]
It was just a little over three months ago when I bought the iPhone 3GS. I have spent plenty of time getting to know the phone, downloading applications, and testing the limitations of what this thing can and can’t do. I quickly found out that even the most basic features, such as customizing the home screen, icons, changing themes was [...]
If you live in Europe, you have surely heard of or already use Spotify, the on demand streaming music service. Spotify, a company formed and based in Sweden has taken Europe by storm, and will definitely do the same thing once it comes to the United States. With $250 million to date in venture capital funding, this company [...]
Various trades and industries are using social media for marketing, creating brand awareness, reputation monitoring and consumer engagement. The restaurant industry is no different. By definition restaurants are very social offline, but what about online? This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a [...]
In my last post, I hinted that Dairy Queen would be joining FriendFeed. Dairy Queen recognizes how to leverage social media, they also realize that it’s about going where your customers are and establishing a presence. Dairy Queen engages their customers and fans through their blog, their Facebook page, Twitter account and now finally on FriendFeed. [...]
——– It’s no surprise that in this digital age corporations are actively engaging their customer base through social media. I can list hundreds of companies who successfully quote on quote “get it“. I thought I would focus on one, Dairy Queen. — Dairy Queen, for those of you who are not familiar with the brand, is [...]
—————- My mobile device for the past two years was an HTC Kaiser running on Windows Mobile. When I purchased that smartphone back in late 2007, the first generation iPhone had been on the market for just a few months. Having heard the horror stories about the first generation iPhones running on the edge network, [...]
It’s the year 2009 and maybe you are a late comer to the Internet. You have an existing business but you have finally been persuaded to start an Internet marketing initiative. You might be a local small business or you might be a national brand, whatever the case may be you know, you need to [...]
Think of outposts as a sort of toll booth. This is the analogy I’m making here. It’s pretty much the same in real life. On the Internet there are many toll booths for many destinations. You need to own and operate that toll booth, instead of your competitors. Head over to Louisgray.com to read part [...]
It seems that for many, this thing or shall I say buzzword we call social media has become strictly a numbers game. He who has the most followers wins. We are seeing this time and time again, on Twitter, Facebook and so forth. It’s at a point where it’s out of control, I feel. The [...]
————————————- If you have ever seen the movie Glengarry Glen Ross, you will know it’s about sales. The movie was filmed and takes place in 1992, in Sheepshead Bay, Brooklyn NY, the place I was born and raised. The movie depicts four struggling salesmen and how they became desperate when the corporate office sends a representative, [...]
Marketing successfully on the social web, can be compared to cooking your favorite dish. If the ingredients are just not right, or are missing, you are left with a sub-par product. It’s imperative that you get the dish correct. Lack of a little salt and pepper can make or break a dish. The same can [...]
If you’re a corporation or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversation about your brand. A lot of companies are using dashboards just for this reason. A dashboard is basically your central hub for conversation discovery, aggregation, tracking and archiving. It’s [...]
————————- Valeria Maltoni, from the conversationagent.com, recently asked me to participate in adding some thoughts for marketing in the social web for 2009. Along with me, there are 11 other brilliant thinkers who contributed to the project. It’s truly a great collaboration of some of the sharpest marketing professionals, who are involved with social media. [...]
Well folks it’s a new year and I wanted to kick it off properly. I put my heart and soul into this post, and I hope you get some value out of it. Below is an excerpt, please head over to louisgray.com to view the post in its full entirety. Getting started with social media, [...]
Adam Singer, from thefuturebuzz.com recently wrote a brilliant post that touched upon 5 reasons why you should learn about social media. He also tagged me for my thoughts on the subject, so in good spirit, I thought I would do a post on 5 reasons why businesses should learn and use social media for marketing. [...]
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